Business is serving people

When people think of going into business, they think of a product or service that they think people will buy or gladly pay for.

But a way of looking at business is to think of it as a service they render to people for which getting paid is the outcome.

If potential entrepreneurs will think this way, their mindset will be to look for ways that they can help people or make their life better instead of just focusing on the money they might make.

Business has always been about serving others. The idea of making something and selling them borders on charity or vanity.